Case Study: adidas I Campaign: The Return I Channels: Various

How do you keep an athlete relevant and top of mind, and continue to drive sales when they are injured and no longer playing? This integrated campaign reset the playbook on how to market an injured athlete. At the core was giving fans a new level of access, empowering them through a digital-first ecosystem, and ultimately celebrating the power of sport to change lives. The campaign resulted in increased social engagement, drove short term sales, maintained athlete’s share of voice and won a gold Effie award.